Privacy Policy

Privacy Policy

data protection

We have written this data protection declaration (version 12.02.2020-311152284) in order to explain to you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision options you have as a visitor to this website , Unfortunately, it is in the nature of things that these explanations sound very technical, but we tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites these days, certain information is automatically created and saved, including on this website. If you visit our website as you are now, our web server (computer on which this website is stored) automatically stores data such as the address (URL) of the website accessed Browser and browser version the operating system used the address (URL) of the previously visited page (referrer URL) the host name and the IP address of the device from which it is accessed Date and Time in files (web server log files). Usually web server log files are saved for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior. The legal basis according to Article 6 paragraph 1 f GDPR (lawfulness of processing) is that there is a legitimate interest in enabling the error-free operation of this website by recording web server log files.

Cookies

Our website uses HTTP cookies to store user-specific data. Below we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

What exactly are cookies?

Whenever you surf the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies because there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard setting. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file. There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be assessed individually, since each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information from your PC.

For example, cookie data can look like this:

  • Name: _ga Expiry time:

  • 2 years Use: Differentiation of website

  • visitors Example value: GA1.2.1326744211.152311152284

A browser should support the following minimum sizes:

  • A cookie should contain at least 4096 bytes
  • At least 50 cookies should be saved per domain
  • A total of at least 3000 cookies should be saved

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies. There are 4 types of cookies:

Strictly necessary cookies

These cookies are necessary to ensure basic functions of the website. For example, these cookies are required if a user places a product in the shopping cart, then surfs on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies

These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies

These cookies ensure a better user-friendliness. For example, entered locations, font sizes or form data are stored.

Advertising cookies

These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

Usually the first time you visit a website, you are asked which of these types of cookies you would like to allow. And of course this decision is also stored in a cookie.

HOW CAN I DELETE COOKIES?

How and whether you want to use cookies is up to you. Regardless of the service or website from which the cookies originate, you always have the option of deleting cookies, allowing them only partially or deactivating them. For example, you can block third-party cookies, but allow all other cookies.

If you want to find out which cookies are stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not. The procedure varies from browser to browser. The best thing to do is to search the instructions in Google with the search term “Delete Chrome cookies” or “Disable Chrome cookies” in the case of a Chrome browser, or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

WHAT ABOUT MY PRIVACY?
Since 2009 there are the so-called “Cookie Guidelines”. This states that the storage of cookies requires the consent of the website visitor (i.e. you). However, within the EU countries there are still very different reactions to these guidelines. In Germany, the Cookie Guidelines have not been implemented as national law. Instead, the implementation of this directive was largely carried out in § 15 para.3 of the Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

STORAGE OF PERSONAL DATA

Personal information that you submit to us electronically on this website, such as your name, email address, postal address or other personal information when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated in each case, will be kept securely stored and will not be disclosed to third parties.

Thus, we will only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.

If you send us personal data by e-mail – thus off this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

According to article 6 paragraph 1 a DSGVO (legality of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time – an informal e-mail is sufficient; you will find our contact details in the imprint.

Rights under the basic data protection regulation

Rights under the basic data protection regulation
In accordance with the provisions of the DSGVO, you are basically entitled to the following rights:

Right of rectification (Article 16 DSGVO)
Right of deletion (“right to be forgotten”) (Article 17 DPA)
Right to restrict processing (Article 18 DSGVO)
Right of notification – obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 DPA)
Right to data transferability (Article 20 DSGVO)
Right of objection (Article 21 DSGVO)
Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)
If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behaviour

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot deduce your identity from your behaviour on this website.

You can find out more about how to object to this evaluation of visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design article 25 paragraph 1 DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Fonts Privacy Policy

We use Google Fonts of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website.

To use Google fonts, you do not need to log in or set a password. Furthermore, no cookies are stored in your browser. The files (CSS, fonts/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don’t need to worry about your Google Account information being submitted to Google while using Google Fonts. Google tracks the use of CSS (Cascading Style Sheets) and the fonts used and stores this information securely. We’ll be taking a closer look at what exactly this data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory of more than 800 fonts provided by Google LLC for free use.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses. So we can use them freely without paying royalties.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website, and we don’t have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google Fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN) there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).

So we use Google Fonts to make our entire online service as beautiful and consistent as possible. According to Art. 6 para. 1 f lit. F DSGVO, this already constitutes a “legitimate interest” in the processing of personal data. In this case, “legitimate interest” means both legal and economic or idealistic interests which are recognised by the legal system.

Which data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way Google also recognises that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the collection, storage and use of end user data to what is necessary for the efficient provision of fonts. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. Google can determine the popularity of the fonts through the collected usage figures. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts’ BigQuery database. BigQuery is a web service from Google for companies that want to move and analyse large amounts of data.

However, it should also be noted that every Google Font request automatically transfers information such as IP address, language settings, screen resolution of the browser, browser version and browser name to the Google servers. Whether this data is also stored is not clearly ascertainable or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on your servers, which are mainly located outside the EU. This allows us to use the fonts with the help of a Google style sheet. A stylesheet is a style template that allows you to easily and quickly change, for example, the design or font of a web page.

The font files are stored at Google for one year. Google’s goal is to improve the loading time of web pages. If millions of web pages link to the same fonts, they are cached after the first visit and reappear immediately on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transferred to Google when you visit the site. To delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=311152284. In this case you only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. This means that we have unlimited access to a sea of fonts and can thus get the most out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311152284. Although Google addresses privacy issues there, it does not provide really detailed information about data storage. It’s relatively difficult (almost impossible) to get really detailed information from Google about stored data.

You can also find out which data is basically collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google AdSense Privacy Policy

On this website we use Google AdSense, the advertising program of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With Google AdSense, we can display ads on this website that match our theme. In this way we can offer you ads that ideally represent a real added value for you. In the course of this privacy policy about Google AdSense we explain to you why we use Google AdSense on our website, which data are processed and stored by you and how you can prevent this data storage.

Legal basis for the use of Google AdSense is article 6 (1) f (legality of processing), because there is a legitimate interest to carry out targeted advertising measures.

What is Google AdSense?

Google AdSense exists since 2003 and is an advertising program of the company Google. In contrast to Google Ads (formerly: Google AdWords) you cannot place advertising yourself. Over Google AdSense advertisements on web pages, as for example on ours, are played out. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you will see. Of course, we only want to offer you ads that interest you and provide you with added value. Google checks which ads are suitable for our website and our users based on your interests or your user behavior and based on our offer. At this point we would like to mention that we are not responsible for the selection of the advertisements. With our website we only offer the advertising space. The selection of the displayed advertisements is made by Google. Since August 2013 the ads are also adapted to the respective user interface. This means that no matter whether you visit our website from your smartphone, PC or laptop, the ads will adapt to your device.

Why do we use Google AdSense on our website?

Running a high quality website requires a lot of dedication and effort. Basically, we are never finished with the work on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course we also want to achieve an economic success with this work. Therefore we have decided to use advertisements as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these ads. With the help of Google AdSense you will only be offered advertising that fits our topics and your interests.

Similar to the Google indexing for a website, a bot examines the corresponding content and offers of our website. Then the advertisements are adjusted in content and presented on the website. In addition to the content overlap between the ad and the website offer, AdSense also supports interest-based targeting. This means that Google will also use your data to offer advertising tailored to your needs. This way you receive advertising that ideally offers you a real added value and we have a higher chance to earn a little bit more.

Which data is stored by Google AdSense?

In order for Google AdSense to display a tailor-made advertisement that is adapted to you, cookies are used among other things. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are used to enable better advertising. The cookies do not contain any personally identifiable information. However, please note that Google considers information such as “pseudonymous cookie IDs” (name or other identifier is replaced by a pseudonym) or IP addresses to be non-personally identifiable information. Under the DSGVO, however, this data may be considered personal data. Google AdSense sends a cookie to the browser after each impression (this is always the case when you see an ad), each click and any other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it is stored there.

Third-party providers may place and read cookies in your browser or use web beacons to store data that they obtain from the ad serving on the website. Web beacons are small graphics that allow log file recording and analysis. This analysis enables a statistical evaluation for online marketing.

Google may use these cookies to collect certain information about your user behavior on our website. This includes:

  • Information on how to handle an ad (clicks, impressions, mouse movements)
    Information whether an advertisement has already appeared in your browser at an earlier time.
  • This data helps to prevent you from seeing an ad more often.

In doing so, Google analyses and evaluates the data on the displayed advertising media and your IP address. Google uses the data primarily to measure the effectiveness of an advertisement and to improve the advertising offer. This data is not linked to personal data that Google may have about you through other Google services.

In the following we introduce you to cookies that Google AdSense uses for tracking purposes. Here we refer to a test website, which has exclusively installed Google AdSense: 

  • Name: uid
    Expiry time: after 2 months
    use: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
    Example value: 891269189311152284
    Name: C
    Expiry time: after 1 month
    use: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
    Example value: 1
    Name: cid
    Expiry time: after 2 months
    use: This cookie is stored under the domain track.adform.net, stands for Client ID and is used to improve the advertising for you. It can deliver more relevant advertising to the visitor and helps improve campaign performance reports.
    Example value: 8912691894970695056,0,0,0
    Name: IDE
    Expiry time: after 1 month
    use: The cookie is stored under the domain doubkeklick.net. It is used to register your actions after the ad or after clicking the ad. This allows us to measure how well an ad is received by our visitors.
    Example value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311152284
    Name: test_cookie
    Expiry time: after 1 month
    use: You can use the “test_cookies” to check whether your browser supports cookies at all. The cookie is stored under the domain doubkeklick.net.
    Example value: not specified
    Name: CT592996
    Expiration time: after one hour
    use: Stored under the domain adform.net. The cookie is set when you click on an advertisement. We have not been able to obtain more detailed information about the use of this cookie.
    Example value: 733366
    Note: This list cannot claim to be complete, as experience has shown that Google changes its choice of cookies again and again.

How long and where is the data stored?

Google collects your IP address and various activities you perform on the website. Cookies store this information about the interactions on our website. According to Google, the company collects and stores the information provided in a secure manner on Google’s own servers in the USA.

If you do not have a Google account or are not logged in, Google usually stores the collected data with a unique identifier (ID) on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google Account, Google may also collect personal information.

You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there are also data that Google stores over a longer period of time. This is the case if Google has to store certain data for an indefinite, longer period of time for economic or legal reasons.

How can I delete my data or prevent data storage?

You always have the possibility to delete or deactivate cookies that are on your computer. How exactly this works depends on your browser.

Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies”. Please note that by deactivating these cookies you do not prevent the advertising, but only personalized advertising.

If you have a Google Account, you can disable personalized advertising at https://adssettings.google.com/authenticated. You will continue to see ads there, but they will no longer be customized to your interests. Nevertheless, the ads are displayed based on a few factors such as your location (derived from your IP address), browser type and the search terms used.

Which data Google basically collects and for what purpose they use this data, you can read on https://www.google.com/intl/de/policies/privacy/.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products, offers and services. In this way we want to make more people aware of the high quality of our offers on the Internet. As part of our Google Ads advertising efforts, we use conversion tracking on our website from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This free tracking tool allows us to better tailor our advertising offerings to your interests and needs. In the following articles, we will explain in more detail why we use conversion tracking, what data is stored and how you can prevent this data storage.

The legal basis for the use of Google Ads conversion tracking is article 6 (1) f (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.

WHAT IS GOOGLE ADS CONVERSION-TRACKING?

Google Ads (formerly Google AdWords) is the proprietary online advertising system of Google LLC. We can use Google Ads to create online ads to introduce our products or services to interested people. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area Google Ads offers the best platform for this. Of course, we also want to get an exact overview of the cost-benefit factor of our advertising campaigns. Therefore we use the conversion tracking tool of Google Ads.

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. We use Google’s conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see if products are purchased, services are used or if users sign up for our newsletter


WHY DO WE USE GOOGLE ADS CONVERSION TRACKING ON OUR WEBSITE?


We use Google Ads to draw attention to our offer on other websites as well. The aim is to ensure that our advertising campaigns really only reach those people who are interested in our products and offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device or in a browser and then convert. With this data we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimise our online marketing measures. Furthermore, we can use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

 

WHAT DATA IS STORED BY GOOGLE ADS CONVERSION TRACKING?

We have integrated a conversion tracking tag or code snippet on our website in order to better analyse certain user actions. When you now click on one of our Google Ads ads, the “conversion” cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Expiry time: after 3 months
Example value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311152284

Name: _gac
Expiry time: after 3 months
Example value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google uses other cookies for analytical evaluation time and again.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not expired, we and Google recognize that you have found us through our Google Ads display. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved using Google Analytics. For ads that Google displays in multiple locations on the web, our domain may set cookies named “__gads” or “_gac”. Since September 2017, various campaign information from analytics.js has been stored with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads has set up automatic tagging. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect or receive any personal data. We receive a report with statistical evaluations from Google. For example, we find out the total number of users who clicked on our ad and we can see how well which advertising measure was received.

HOW LONG AND WHERE IS THE DATA STORED?

At this point we would like to point out that we have no influence on how Google uses the data collected by the conversion tracking tool. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

You have the option not to participate in Google Ads conversion tracking. If you disable the Google Conversion Tracking cookie through your browser, you are blocking conversion tracking. In this case, you will not be included in the tracking tool’s statistics. You can change the cookie settings in your browser at any time. Each browser works slightly differently. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies”. Please note that by deactivating these cookies you do not prevent the advertising, but only personalized advertising.

As a result of the certification for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about Google’s privacy policy, we recommend that you read Google’s general privacy policy: https://policies.google.com/privacy?hl=de.

EMBEDDED SOCIAL MEDIA ELEMENTS PRIVACY POLICY

  • We integrate elements of social media services on our website to display pictures, videos and text.
    When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
    The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

    Instagram Privacy Policy: https://help.instagram.com/519522125107875
    For YouTube the Google Privacy Policy applies: https://policies.google.com/privacy?hl=de
    Facebook data policy: https://www.facebook.com/about/privacy
    Twitter privacy policy: https://twitter.com/de/privacy

FACEBOOK PRIVACY POLICY

We use selected Facebook tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland These tools enable us to provide you and people interested in our products and services with the best possible offer. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

WHAT ARE FACEBOOK TOOLS?

Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we have decided to call them simply Facebook Tools. Among them you will find, among others:

Facebook pixels
social plug-ins (such as the “Like” or “Share” button)
Facebook login
account kit
APIs (Application Programming Interface)
SDKs (collection of programming tools)
Platform Integrations
plugins
Codes
Specifications
Documentations
Technologies and services
Through these tools, Facebook extends services and has the ability to receive information about user activities outside of Facebook.

WHY DO WE USE FACEBOOK TOOLS ON OUR WEBSITE?

We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook-Ads) we can reach exactly these people. However, in order to be able to show the users suitable advertisements, Facebook needs information about the wishes and needs of the people. For example, information about user behaviour (and contact details) is made available to the company on our website. In this way, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. This data is also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

WHAT DATA IS STORED BY FACEBOOK-TOOLS?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with its own data it has about you (if you are a Facebook member). Before customer data is sent to Facebook, a so-called “hashing” process takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, “event data” is also transmitted. Event data” refers to the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event information” may also be linked to contact information. This allows Facebook to provide better personalized advertising. After the matching process mentioned above, Facebook will delete the contact information.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we will go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

HOW LONG AND WHERE IS THE DATA STORED?

In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?

According to the Data Protection Basic Regulation, you have the right to information, correction, transferability and deletion of your data.

A complete deletion of the data will only take place if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Click on the right side of Facebook on Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select “Delete account” and then click on “Next and Delete account

5) Now enter your password, click on “Next” and then on “Delete account

The data that Facebook receives via our site is stored using cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update.

INSTAGRAM PRIVACY POLICY

We have implemented features from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram is a subsidiary of Facebook Inc. since 2012 and is part of the Facebook products. The embedding of Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our site that have an Instagram feature embedded, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

In the following, we would like to give you a more detailed insight into why Instagram collects data, what data is involved, and how you can largely control the data processing. Because Instagram is part of Facebook Inc., we obtain our information from the Instagram policies on the one hand, but also from the Facebook data policies themselves on the other.

WHAT IS INSTAGRAM?

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them in other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.

WHY DO WE USE INSTAGRAM ON OUR WEBSITE?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That’s why a varied preparation of our content is a matter of course for us. With the embedded Instagram functions we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. This way, our ads are only shown to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus get more insight about your wishes and interests. It is important to note that these reports do not personally identify you.

WHAT DATA IS STORED BY INSTAGRAM?

If you come across one of our sites that has Instagram features (such as Instagram images or plug-ins) built in, your browser will automatically connect to Instagram’s servers. Data is sent to Instagram, stored and processed. Whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. We also record the date and time of your interaction with Instagram. If you have an Instagram account or are logged in, Instagram stores significantly more information about you.

Facebook distinguishes between customer data and event data. We assume that this is the case with Instagram. Customer data includes, for example, name, address, phone number and IP address. It is important to note that this customer data is only transmitted to Instagram after you have been “hashed”. Hashing means that a record is converted into a string. This allows you to encrypt the contact information. In addition, the “event data” mentioned above is also transmitted. By “event data” Facebook – and consequently Instagram – understands data about your user behavior. It can also happen that contact data is combined with event data. The contact information collected will be matched with the information Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram features you use and whether you have an Instagram account or not, different amounts of data are stored.

We assume that data processing at Instagram works the same way as on Facebook. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least one cookie set. If this is the case, your browser uses the cookie to send information to Instagram whenever you come into contact with an Instagram feature. After 90 days (after matching) at the latest, this data is deleted or anonymized. Although we have worked extensively with Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent fake requests. However, we could not find out more about this.
Expiration date: after one year

Name: mid
Value: “”
Purpose: Instagram uses this cookie to optimize its own services and offerings inside and outside Instagram. The cookie defines a unique user ID.
Expiration date: after the end of the session

Name: fbsr_311152284124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe311152284″
Purpose: This cookie is for Instagram’s marketing purposes.
Expiration date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

HOW LONG AND WHERE IS THE DATA STORED?
Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. The data is processed in accordance with Instagram’s own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.

HOW CAN I DELETE MY DATA OR PREVENT THE DATA STORAGE?
Thanks to the basic data protection regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you wish to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here’s how deleting your Instagram account works:

First open the Instagram app. On your profile page, scroll down and click on “Help”. You will now be taken to the company’s website. On the website, click on “Manage your account” and then click on “Delete your account”.

If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will not be deleted.

As mentioned above, Instagram stores your information primarily through cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the administration will always work slightly differently. Here we show you the instructions of the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also configure your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to accept the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to provide you with the most important information about data processing by Instagram. At https://help.instagram.com/519522125107875
you can learn more about Instagram’s data policies.

YOUTUBE PRIVACY POLICY
We have included YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal, which is a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to the servers of YouTube or Google. Various data is transferred (depending on the settings). Google is responsible for the entire data processing and Google’s data protection policy therefore also applies.

In the following we would like to explain to you in more detail which data is processed, why we have embedded YouTube videos and how you can manage or delete your data.

WHAT IS YOUTUBE?
On YouTube, users can view, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.

WHY DO WE USE YOUTUBE VIDEOS ON OUR WEBSITE?
YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, the embedded videos make our website easier to find on the Google search engine. Even if we place ads via Google Ads, Google can – thanks to the data collected – really only show these ads to people who are interested in our offers.

WHAT DATA IS STORED BY YOUTUBE?
As soon as you visit one of our sites that has a YouTube video embedded, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged in to your YouTube account, YouTube can associate your interactions on our site with your profile, usually using cookies. This includes information such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your Internet service provider. Other information may include contact information, any ratings, sharing content through social media, or adding to your favorites on YouTube.

If you’re not signed in to a Google Account or a YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is preserved. But much interaction data can’t be stored because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged in YouTube account. On the other hand we show cookies that are set with a registered account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after session end

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track your GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiration date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7311152284-
Purpose: This cookie is used to create a profile of your interests. The data is used for personalised advertisements.
Expiration date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to use various Google services. CONSENT is also used for security purposes, to verify users and protect user data from unauthorised attacks.
Expiration date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests. This data helps us to display personalized advertising.
Expiration date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: Information about your login data is stored in this cookie.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiration date: after 2 years

Name: SID
Value: oQfNKjAsI311152284-
Purpose: This cookie stores your Google Account ID and your last sign-in time in digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and which advertisements you may have seen before visiting our site.
Expiration date: after 3 months

HOW LONG AND WHERE IS THE DATA STORED?
The data that YouTube receives and processes from you is stored on Google’s servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centres are located. Your data is distributed across the servers. So the data can be retrieved faster and is better protected against manipulation.

Google stores the collected data for different lengths of time. Some data can be deleted at any time, others are automatically deleted after a limited time and some are stored by Google for a longer time. Some data (such as items from “My activity”, photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you’re not signed in to a Google Account, you can still delete some data associated with your device, browser, or app.

HOW CAN I DELETE MY DATA OR PREVENT DATA STORAGE?
Generally, you can manually delete data in your Google Account. With the automatic deletion of location and activity data introduced in 2019, information is stored for either 3 or 18 months, depending on your decision, and then deleted.

Whether or not you have a Google Account, you can configure your browser to delete or disable Google cookies. This works in different ways depending on the browser you use. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to learn more about how we handle your information, we recommend you read the privacy policy at https://policies.google.com/privacy?hl=de.

TWITTER PRIVACY POLICY
On our website we have integrated functions of Twitter. These are for example embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and social media platform of Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To the best of our knowledge, in the European Economic Area and Switzerland, the mere inclusion of Twitter functionality does not yet transfer any personal data or data relating to your web activities to Twitter. Only when you interact with the Twitter functions, such as clicking a button, can data be sent to Twitter, stored and processed there. We have no influence on and are not responsible for this data processing. Within the scope of this privacy policy, we would like to give you an overview of which data Twitter stores, what Twitter does with this data and how you can protect yourself to a large extent from data transmission.

WHAT IS TWITTER?
For some people Twitter is a news service, for others it is a social media platform and yet others speak of a microblogging service. All these terms have their justification and mean more or less the same thing.

Both individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called “tweets”. Unlike Facebook, for example, the service does not focus on expanding a network for “friends”, but wants to be understood as a worldwide and open message platform. With Twitter, it is also possible to have an anonymous account and tweets can be deleted by the company on the one hand and by the users themselves on the other.

WHY DO WE USE TWITTER ON OUR WEBSITE?
Like many other websites and companies, we try to offer our services through different channels and communicate with our customers. Twitter in particular has become dear to our hearts as a useful “little” news service. Again and again we tweet or retweet exciting, funny or interesting content. We are aware that you cannot follow every channel separately. After all, you also have something else to do. That’s why we have also integrated Twitter functions on our website. You can experience our Twitter activity “on site” or come to our Twitter page via a direct link. Through the integration we want to strengthen our service and the user-friendliness on our website.

Translated with www.DeepL.com/Translator (free version)

WHICH DATA IS STORED BY TWITTER?
On some of our subpages you will find the built-in Twitter functions. When you interact with Twitter content, such as clicking a button, Twitter can collect and store data. Even if you do not have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, the ID of your smartphone, hashed email addresses, and information about which pages you visited on Twitter and what actions you performed. Of course, Twitter stores more data if you have a Twitter account and are logged in. Most of the time, this storage happens via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.

We will now show you which cookies are set when you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this enumeration as an example. We can in no way guarantee a claim to completeness here, as the choice of cookies is always changing and depends on your individual actions with the Twitter content.

These cookies were used in our test:

Name: personalization_id
Value: “v1_cSJIsogU51SeE311152284”.
Purpose: This cookie stores information about how you use the website and which advertisements you may have used to come to Twitter.
Expiration date: after 2 years

Name: long
Value: en
Purpose: This cookie stores your preset or preferred language.
Expiration date: after session end

Name: guest_id
Value: 311152284v1%3A157132626
Purpose: This cookie is set to identify you as a guest.
Expiration date: after 2 years

Name: fm
Value: 0
Purpose: Unfortunately we could not find out the purpose of this cookie.
Expiration date: after session end

Name: external_referer
Value: 3111522842beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiration date: After 6 days

Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and serves various advertising purposes of Twitter.
Expiration date: After one year

Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately we have not found any information about this cookie.
Expiration date: after 6 hours

Name: _twitter_sess
Value: 53D%253D-dd0248311152284-
Purpose: With this cookie you can use functions within the Twitter website.
Expiration date: after session end

Note: Twitter also works with third party providers. That’s why we have detected the three Google Analytics cookies _ga, _gat, _gid in our test.

Twitter uses the collected data on the one hand to better understand user behavior and thus improve your own services and advertising offers, and on the other hand the data also serves internal security measures.

HOW LONG AND WHERE IS THE DATA STORED?
If Twitter collects data from other websites, it will be deleted, summarized or otherwise concealed after a maximum of 30 days. The Twitter servers are located at various server centers in the United States. It can therefore be assumed that collected data is collected and stored in America. After our research, we were not able to clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, until you delete the data or until there is a statutory period of deletion.

Translated with www.DeepL.com/Translator (free version)

HOW CAN I DELETE MY DATA OR PREVENT THE DATA STORAGE?
Twitter repeatedly emphasizes in your privacy policy that it does not store any data from external website visits if you or your browser are located in the European Economic Area or in Switzerland. However, if you interact directly with Twitter, Twitter will of course also store data about you.

If you have a Twitter account, you can manage your data by clicking on “More” under the “Profile” button. Then click on “Settings and privacy”. Here you can manage your data individually.

If you do not have a Twitter account, you can go to twitter.com and then click on “Individualization”. Under the point “Individualization and data” you can manage your collected data.

As mentioned above, most data is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you can only “edit” the cookies in the browser you have selected. This means: if you use another browser in the future, you will have to manage your cookies there again according to your wishes. Here are the instructions for cookie management of the most popular browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also manage your browser in such a way that you are informed about every single cookie. Then you can always decide individually whether you want to accept a cookie or not.

Twitter also uses the data for personalised advertising inside and outside Twitter. You can turn off personalised advertising in the settings under “Individualisation and data”. If you use Twitter on a browser, you can deactivate personalised advertising at http://optout.aboutads.info/?c=2&lang=EN.

Twitter is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can learn more about this at https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO.

We hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend that you read the Twitter privacy policy at https://twitter.com/de/privacy.